In order to establish the visual identity of the H2ELIOS project the design of a logo that would visually represent the project's concept, goals, and activities was mandatory. The logo had to be attractive, easily editable, and meaningful.
The logo has been designed in such way to strongly reflect some of the main aspects of the project, such as:
- The logo features a circular design, with a blue and green color scheme, which visually represents the circularity and environmental benefits of the project.
- The central design of the logo incorporates a capital H (referring to Hydrogen) and an airplane, indicating the link between the aeronautics and hydrogen power.
- The typography of the logo is bold and modern, which effectively communicates the project's innovative and forward-thinking approach.